Author: Sabih Javed

How to Create a Content Repurposing Strategy
Creating content is hard work.
You pour hours into brainstorming, drafting, editing, and publishing, only for it to have a shelf life of a few days or weeks.
But what if there was a way to keep your content alive and thriving long after its initial launch?
That’s where a content repurposing strategy comes to the rescue.
Let’s find out how to develop a content repurposing strategy from scratch in 7 steps – and why it’s essential for your business.
What is a Content Repurposing Strategy?
A content repurposing strategy is a systematic process of transforming your existing content into new formats, styles, and channels to extend its reach and usability.
Instead of letting a blog post or webinar gather dust, content repurposing allows you to reuse that content and share it in fresh, engaging ways on new channels.
For instance, a long-form blog post could become an infographic and you can generate multiple social media posts from it and add them to your social editorial calendar.
It is a cost-effective way to reach new audiences at new channels with existing content.
All you have to do is change the format of your content, tweak it, and make it ready for the desired platform.
Benefits of Having a Content Repurposing Strategy
Here are a few reasons why having a robust content repurposing strategy for your business is essential:
- Increased Audience Reach: You can reach new audiences on different platforms and in various formats. This means more exposure for your brand and an opportunity to attract potential customers.
- Cost-effective Marketing: Repurposing existing content is much more cost-effective than creating new content from scratch. It saves you time, effort, and resources that can be better utilized in other areas of your business.
- Improved SEO: When you repurpose your content on multiple channels, it creates backlinks to your website, which can boost search engine rankings. Additionally, updating old content with new information or keywords improves its relevance and visibility on search engines.
- Consistent Brand Messaging: Repurposing content allows you to maintain a consistent brand message across all platforms. This helps in building brand recognition and establishing trust with your audience.
- Measurable Results: You can track performance on different channels and measure success. This information can then be used to further refine your content strategy and make data-driven decisions for your business.
Content Repurposing Statistics
Check out these latest statistics on content repurposing and what makes it an essential part of your brand’s content marketing strategy:
- 60% of marketers reuse their content 2-5 times to maximize reach and impact. Source
- Repurposed content generates as much as 40% more leads than new content.
- 94% of top-performing marketers repurpose their content across channels to improve effectiveness. Source
- 45% of marketers say content repurposing is their highest ROI activity.
- Repurposed content costs up to 62% less than creating new content while generating three times more leads. Source
- 94% of marketers believe repurposing content helps improve their audience engagement levels.
- A well-repurposed blog post can generate 3-4x more traffic when distributed across platforms.
- Companies that repurpose their content see a 191% increase in click-through rates on average across channels.
- 56% of marketers say that creating video content from existing materials significantly boosts reach.
- Repurposing content on LinkedIn increases lead generation efforts by 37%.
- Infographics created from existing content can increase web traffic by 12%.
- Repurposing a blog post into an email series can increase email open rates by up to 28%.
- 72% of businesses say repurposing improves content ROI and strategy alignment.
- 70% of marketers believe repurposing content improves reader understanding by presenting ideas in multiple formats.
- Repurposed video content on social media can boost engagement by 48%.
- Repurposing long-form articles into multiple pieces of micro-content can result in a 23% increase in readership.
- 40% of marketers report better SEO rankings through consistent cross-platform content repurposing.
- Distributing repurposed webinar content as blog posts delivers 212% more leads compared to webinars alone.
- Companies report a 1.6x higher engagement rate when reusing content across niche platforms.
- 82% of marketers consider content repurposing a foundational aspect of their evergreen content strategies.
- Repurposed social media posts can drive 50% more website clicks than standard promotional updates.
How to Develop a Content Repurposing Strategy
Now that you see the value of repurposing, you’re likely wondering where to start. Below are practical steps to develop an effective content repurposing strategy:
Step 1: Set Clear Objectives
What do you want to achieve through repurposing?
- Increase brand awareness? Focus on disseminating content across new platforms (e.g., turning blog posts into Instagram Reels).
- Generate leads? Offer downloadable versions of existing content like eBooks or whitepapers.
- Engage a specific audience? Cater the repurposed format to their preferences—transforming a dense article into a bite-sized video for visual learners, for example.
Tie these objectives back to your overall content marketing goals to ensure alignment.
The best way to create a goal for your content repurposing strategy is through the SMART goal framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-specific:
It ensures your strategy remains focused and effective. Here’s what each component means:
- Specific: Define a clear and precise goal. For example, aim to repurpose an existing blog post into a downloadable infographic targeting small business owners. The more specific you are, the better.
- Measurable: Quantify the success of your goal. For instance, track 500 downloads of the infographic within two months.
- Achievable: Set a goal that is realistic given your resources and capabilities. Ensure you have the tools and team bandwidth to create and promote the infographic.
- Relevant: Align the goal with your broader objectives and make sure it’s relevant to your marketing strategy. It shouldn’t work as a silo.
- Time-specific: Set a clear deadline for the goal. For instance, completing the infographic and launching the campaign within 30 days.
SMART goal technique helps you create focused goals that guide your content repurposing efforts while delivering measurable results that support your overall marketing strategy.
Step 2: Audit Existing Content
Before repurposing anything, take stock of what you already have. Ask yourself the following questions:
- What content performed well? Focus first on high-performing pieces like popular blog posts or shareable videos.
- What evergreen content can be reused? Choose timeless topics that maintain relevance over time.
- What needs an update? Older but quality pieces can be refreshed with updated stats or examples.
Organize this content audit report in a spreadsheet. Add notes for both the original format and repurposing potential.
The content audit should include the following:
- In-depth analysis of existing content across all channels
- Identify top-performing and evergreen content including content type, format, and reasons that increased the performance
- Document everything with notes and remarks.
These steps help identify the most valuable content to repurpose and ensure you do not overlook any high-performing pieces.
Step 3: Choose Content to Repurpose
Not all types of content are worth repurposing…
Ideally, you should start with two things to pick the right content to repurpose:
1. Evergreen content
2. Content that has already performed well (or is performing well).
Evergreen Content
Evergreen content refers to topics that remain relevant and valuable over time. This type of content can continuously attract readers and drive traffic.
For example, a blog post about “How to Create an Effective Budget” will remain applicable to users over time because the principles of budgeting don’t drastically change.
Evergreen content can be updated with minor tweaks during the repurposing process. You can add new examples or incorporate updated visuals. This makes it more reliable and fresh.
High-Performing Content
Content that has demonstrated strong performance such as high traffic, engagement, or shares is a prime candidate for repurposing.
Refer to your analytics tool (whichever you are using) and find top content.
If you are using Google Analytics, look for blog posts with the highest session duration and most clicks.
For social content, find content with the highest engagement. Like a post on Facebook with over 100K likes and shares or a YouTube video with more than a million views.
Content that has already proven successful on one platform is highly likely to work on other platforms as well.
Leveraging the success of such content allows you to maximize its impact and reach a broader audience through different formats.
Step 4: Choose Formats That Work
Think about how your content can fit into popular formats beyond its original form. Some ideas include:
- Blog post → Infographic
- Video webinar → Blog Series
- Podcast → Instagram Highlights
- Long-Form Article → Email Newsletter.
How to choose the right formats and channels for your repurposed content?
Again, you have to look at the analytics, buyer personas, business and marketing strategy, and several other factors.
For example, if your target audience spends most of their time on social media platforms like Instagram and TikTok, then converting your long-form article into short, appealing videos is the best way to reach them.
Or, if you have a huge list of email subscribers, repurposing content into an email newsletter can be an effective way to reach them directly.
It is essential to consider the type of content you are repurposing and its goal.
For instance, if your original content was designed to educate and inform, converting it into an infographic may be more suitable than turning it into a podcast episode.
Keep in mind that different formats require varying levels of effort and resources. So choose wisely based on the available resources and your audience’s preferences.
Step 5: Tailor Content for Specific Channels
Each platform has its own audience, tone, and expectations.
Repurposing isn’t about copying and pasting content directly. It’s about reimagining content for where it performs best:
- X: Condense blog post highlights into succinct, punchy tweets or threads.
- Instagram: Turn visual content into engaging Stories or carousels.
- LinkedIn: Rewrite content into formal, insights-based posts tailored to professionals.
- YouTube: Use long-form content as scripts for video tutorials or explainer series.
The idea is to create highly specific content that aligns perfectly with the channel requirements and the audience on that channel. This not only increases the chances of your content being seen and engaged with, but it also shows that you have put in the effort to tailor your messaging for each platform.
Step 6: Create a Content Repurposing Plan
Once the format and channels are finalized, it’s time to create a plan and get started with repurposing.
Having a plan in place can make the content repurposing process more organized and efficient. Consider creating a content calendar that outlines the following:
- The original content to be repurposed
- Which formats it will be repurposed into
- Deadlines for each format
- Channels where it will be published/distributed
- Any additional resources needed (designer, video editor, etc.)
Having a clear plan in place, you can ensure that your repurposed content is consistent and aligned with your overall marketing strategy.
It also allows you to track the performance of each format and adjust it according to the channel.
Step 7: Track and Optimize Results
Once your repurposed content is live, monitor its performance. Use tools like Google Analytics to track metrics like engagement, reach, and conversions.
Content published on social platforms and other networks should be tracked via dedicated analytics.
Analyzing this data helps refine your strategy over time.
Content repurposing is iterative.
Don’t hesitate to continue adjusting formats, platforms, and messaging based on audience response and performance. If one channel or format doesn’t work, try figuring out what went wrong.
And move to the next channel in the meantime.
Content repurposing requires a lot of testing and tweaking.
Don’t expect miracles right away.
Content Repurposing Example
Consider a YouTube webinar repurposed across multiple formats:
- The video is sliced into shorter clips for Instagram
- Highlights are transcribed into a blog post
- Key takeaways become an email newsletter
- Graphics are designed to share one insight per LinkedIn post.
This singular piece of content goes on to drive engagement across different platforms. It introduces your business and content to people who might otherwise have missed the original webinar.
Here’s a real example from Influencer Marketing Hub:
Influencer Marketing Hub publishes a detailed report every year ‘State of Influencer Marketing’. This report is quite long. What these guys do is that they repurpose it into a blog post where they share key highlights (not the full report).
This helps them reach people who don’t like reading long, lengthy reports.
Make the Most of Your Content Marketing Today
An effective content repurposing strategy is no longer optional—it’s essential for maximizing the return on your creative investment.
Repurposing is not about cutting corners or being lazy, but rather a smart way to make the most out of your valuable content. You can reach new audiences, engage more with your existing audience, and drive better results for your brand.
Start small.
Pick one high-performing piece of content from your archive and try repurposing it into a new format. You’ll be amazed by the results.
Looking for tools to simplify your content repurposing strategy?
Check out Vary Content which makes it super-easy to repurpose content across different channels. Sign up for a free account here or find out how Vary Content works.
February 9, 2025
How to Repurpose YouTube Videos for Massive Reach
You’ve spent hours scripting, filming, and editing your YouTube video.
Now what?
Your YouTube content has untapped potential to help you grow your audience, improve engagement, and expand your reach.
Repurposing YouTube videos is one of the smartest strategies for content creators and marketers. Not only does it maximize the value of your effort, it ensures your video content lives in multiple formats and reaches more people on different platforms.
How to repurpose videos?
Let’s find out…
Why Repurposing YouTube Videos Matters
Maximize Your Content’s Life Span
Creating high-quality video content takes significant effort. By repurposing your YouTube videos, you can breathe new life into your content and ensure it provides ongoing value across multiple platforms.
Reach a Wider Audience
Not everyone uses YouTube. Some people prefer consuming content on social media platforms, blogs, or podcasts. Repurposing your video extends your reach by meeting your audience wherever they are.
Save Time and Resources
Crafting unique content for every platform is time-consuming. By leveraging existing material, you save time while still delivering content that feels fresh and relevant.
Boost SEO and Traffic
Repurposed content in various formats can help you dominate search engines.
For example, embedding YouTube videos in blogs can enhance your page’s SEO while sharing snippets on social media can draw traffic back to your YouTube channel.
Reinforce Key Messages
Presenting the same idea in different formats (text, video, audio, and images) makes it easier for your target audience to digest and remember your content.
How to Repurpose YouTube Videos
Here are some of the best ways to repurpose YouTube videos and ensure they reach their full potential:
1. Embed Videos on Your Website
Embedding YouTube videos on your website is a simple yet effective way to engage visitors.
- Blog Posts: Use videos to supplement written content and enhance user experience. For example, if you already have a blog post about a topic covered in your video, embed the video for visitors who prefer visual content.
- Landing Pages: Add videos to product and services pages to showcase use cases, testimonials, or tutorials and increase conversions.
2. Create Short Clips for Social Media
Social media thrives on short, snackable videos.
Use your YouTube video as a foundation to create teaser clips or highlights for platforms like Instagram and TikTok. You can use AI content repurposing tools that generate short clips from long videos automatically.
If you prefer doing it manually, here’s how to do it:
- Extract key points or moments from your YouTube video
- Create compelling 60-second clips
- Reformat short videos and make them ready for the desired social platform
- Use these teasers to spark curiosity and direct your audience back to the full video.
3. Convert Videos into Blog Posts
Turn your YouTube content into a rich, informative blog post.
If it’s a long video, you can generate a full-fledged blog post from it.
For shorter videos, you should consider merging them based on the topics. For instance, if you have four 1–2-minute videos on a similar topic, you can create a single article for your blog from these 4 videos.
You can leverage Vary Content to automatically convert YouTube videos into optimized blog posts. Here’s how it works:
1. Add YouTube video
2. Vary Content generates its transcription automatically for you. It works for non-English YouTube videos as well
3. Use SEO Optimized to generate an SEO-friendly blog post. Or, use Standard to generate 3 unique articles that can be used across different platforms including your blog
4. Edit output content based on your specific requirements
5. Publish the blog post on your blog.
Viola!
It hardly takes 1 minute to generate an article from a YouTube video via Vary Content. Try it free of cost by signing up here (no credit card or payment method required, only your email address 😊).
If you prefer doing it manually, it’ll take a lot of time as you have to transcribe the entire video. Here’s how to repurpose a YouTube video manually to generate a blog post from it:
- Start by transcribing the video. You can do it word-by-word or simply list key points
- Refer to the video script and use it as your primary source
- Choose a primary keyword and broad topic for the blog post
- Create an outline from the video script
- Copy text from the script and use your transcript to add text
- Edit and tweak for refinement
- Add statistics, images, references, and additional points that expand on the video’s topic
- Optimize for SEO
- Edit, refine, and publish.
Free Content Repurposing Tool
Vary Content is free content repurposing software. Get started at no cost and repurpose unlimited content.
Get Started
4. Extract Audio for Podcasts
If your video contains rich discussion or information, you can extract its audio to convert it into a podcast episode.
Platforms like Spotify and Apple Podcasts allow you to broaden your audience by targeting listeners who prefer audio over video.
Be sure to introduce the podcast with context to help listeners understand the episode’s topic.
5. Turn Content into an Email Newsletter
Leverage YouTube videos for your email marketing campaigns.
You can choose to embed video into emails or you can convert it into text (or some parts of the video) and add them to your emails.
If you have a series of videos on similar topics and if you think you have covered a topic completely, you can use videos as an email course.
6. Create Infographics or Visual Guides
Videos often contain complex ideas or data points that can be repurposed into infographics or other shareable visual assets.
You’ll need a design tool or an in-house designer to create images based on the video’s content.
Use simple, digestible graphics to summarize video content in a visually appealing way. Share these images in existing blog posts, social posts, newsletters, and other touchpoints.
7. Build an Online Course
If your YouTube videos cover educational or tutorial content, you can group them into an online course.
In this case, you might have to tweak videos significantly to make them suitable for a paid (or even a free) course.
Secondly, you must have covered the primary topic in full depth.
Platforms like Teachable or Thinkific offer you decent features to sell courses online to an existing or new audience. You can easily organize your videos, add supplementary materials, and create a paid course offering with these tools (or any other of your choice).
8. Host Live Q&A Sessions or Webinars
Leverage the knowledge shared in your YouTube videos by hosting live Q&A sessions or webinars.
These live events create an interactive space for your audience to engage directly with you.
You can use clips or highlights from your videos to introduce topics or guide discussions during these sessions.
Platforms like Zoom, YouTube Live, or Facebook Live make it easy to connect with your audience in real-time. However, the focus, in this case, is more on live interaction than a pre-recorded video.
What you can do is use short clips from existing videos in a live session.
9. Share Content on Other Streaming Platforms
Don’t limit yourself to YouTube. Distribute and publish the same videos on different streaming sites.
By diversifying the platforms where your content is available, you can attract viewers who may not be active on YouTube leading to more engagement and growth.
This lets you significantly increase the reach of your YouTube videos. Sites like Vimeo, Dailymotion, and Twitch offer unique audiences and opportunities to expand your video’s visibility.
Keep two things in mind when distributing videos across streaming sites:
- Customize your video descriptions and titles to align with the preferences of each platform’s audience
- Ensure your branding is consistent across all platforms to maintain a cohesive identity.
10. Offer Exclusive Content Through Membership Platforms
Consider creating a membership program where your most loyal viewers can access exclusive content. This is different from creating a video course (as discussed above).
This is more about offering exclusive content to your existing audience.
For instance, Patreon is a great starting point that lets you build a solid community and generate passive income.
YouTube’s Channel Membership feature is another option (depending on your location). It enables you to provide perks such as behind-the-scenes footage, early access to videos, or special shoutouts.
These monetization strategies not only strengthen your bond with your audience but also generate additional revenue for your channel.
In this case, you have to create exclusive videos that aren’t available publicly. This means you have to create new content.
Not really.
You can use existing videos and merge them to come up with better and refined versions for your members. This does require additional work – but it pays off big time.
You don’t have to create content from scratch, smart repurposing existing videos will do the trick.
Of course, it depends on your niche, the type of content you create, and other factors.
Evergreen video content, for instance, can be repurposed easily. You don’t have to recreate it.
Tools to Repurpose YouTube Videos
Repurposing videos doesn’t have to be overwhelming. Here are the best tools that make the process easier:
1. Vary Content
If you are into repurposing YouTube videos, Vary Content is the best software for you.
For the following reasons:
1. You can generate a complete transcription of any YouTube video via its URL
2. It supports multiple languages including English, Spanish, French, German, Hindi, Arabic, Mandarin, Russian, and many others. This means you can generate transcription irrespective of the video’s language
3. The transcription is generated in the language the video is in. Unlike other tools that translate non-English transcriptions to English, Vary Content outputs the content in the same language
4. You can generate an SEO optimized blog post with one click
5. You can generate 3 unique articles from the video and use all 3 of them in different ways
6. Aa dd custom prompt in English to refine output based on your specific needs
7. Select the preferred tone to maintain brand consistency.
These features make Vary Content an absolute must-have repurposing software for anyone who wants to repurpose YouTube videos.
Free Content Repurposing Tool
Vary Content is free content repurposing software. Get started at no cost and repurpose unlimited content.
Get Started
2. Canva
Canva is ideal for creating shareable assets like infographics and branded social media posts derived from your video’s key takeaways.
It is not only a robust platform for designing graphics but also a powerful tool for editing and repurposing YouTube videos. It enables you to enhance your video content by adding engaging thumbnails, subtitles, and custom graphics. You can use its video editor to convert long videos into short ones.
The downside is that it doesn’t fetch video from YouTube, rather you have to upload it for editing.
Canva’s core features include:
- Drag-and-drop interface that lets you easily create and customize designs without needing advanced technical skills
- Edit videos effortlessly. Generate small clips for social media sites
- Animation tools allow you to add dynamic animations to enhance video intros, outros, and other key segments
- Add overlay text on images or videos with customizable fonts and styles
- Trimming and editing of video content. Cut and arrange video clips to create a cohesive and engaging final video quickly.
- Access stock media that includes stock images, videos, music, and much more.
3. Descript
Descript makes it easy to generate short clips from your videos. It is an ideal app as it automatically identifies the most engaging parts of your video. You can then generate short clips based on suggestions.
Core features include:
- Edit video and audio content by modifying the text transcript
- Automatic clip generation from videos
- AI speech lets you do voice-overs of your repurposed videos. This is an ideal feature for repurposing YouTube videos for membership sites
- Generate audio from your video and edit it with ease.
4. Anchor
Anchor allows you to extract and upload your video’s audio for podcast distribution. Sync it across platforms like Spotify or Apple Podcasts in minutes.
It offers robust features that make it a valuable asset for anyone interested in repurposing video content into audio.
- Automatically distribute podcasts to platforms like Spotify, Apple Podcasts, and more
- Transcribe videos and convert them into podcasts with ease
- Distribute audio content with one-click
- Utilize sponsorships and listener donations to generate revenue from your podcast seamlessly.
5. Kapwing
Kapwing is a user-friendly tool to trim your YouTube videos into short, social-ready clips for Instagram Reels, YouTube Shorts, and TikTok.
It simplifies the editing process with its straightforward interface making it an excellent choice for creators who want to repurpose their video content efficiently.
- Easily remove unwanted sections and resize videos for different social media platforms
- Automatically generate or manually add subtitles to improve accessibility and engagement
- Use pre-made templates to create visually appealing content for platforms like Instagram and TikTok
- Enhance your videos with various filters, overlays, and stylish effects to capture attention.
Unlock Your Video’s Potential with Repurposing
Repurposing YouTube videos is no longer optional. It’s a must for content creators, businesses, and marketers.
If you aren’t doing it – start now.
You can achieve and do much more with existing YouTube videos.
If you’re ready to make the most of your video content, start with Vary Content. You can generate a full-fledged blog post from your YouTube video in the next 5 minutes.
👉 Sign up free here and check it out yourself.
February 8, 2025
8 Best Repurpose.io Alternatives for Content Repurposing
Repurposing content isn’t just a time-saver—it’s a strategic decision for brands, creators, and marketers. The ability to reuse high-performing content across multiple platforms ensures consistency and helps you reach a wider audience.
Content repurposing tools like Repurpose.io have become popular as these platforms automate and streamline workflows giving you more freedom to focus on what you do best—creating great content.
But while Repurpose.io is a reliable tool, it’s worth exploring alternatives that offer unique features, better pricing, or a user-friendly interface tailored to specific needs.
Let’s find out the tools that you can use as an alternative to Repurpose.io to help you up your content repurposing game.
What Is Repurpose.io?
For those unfamiliar, Repurpose.io is a content automation platform designed for creators who want to distribute their content across multiple platforms. It specializes in converting video content formats such as converting an Instagram Reel into TikTok video and YouTube Short automatically.
Key Features
- Automates the conversion of videos into different formats (e.g., Instagram Reels, TikTok clips)
- Supports multiple platforms like Facebook, LinkedIn, and YouTube
- Resizes and reformats content automatically for platform-specific requirements.
Pricing: Repurpose.io offers a 14-day free trial that allows you to create up to 10 videos. Paid plans start from $35 per month which is quite pricey when compared with most of the other content repurposing platforms in the market.
Best for: It is ideal for content creators and businesses that publish a lot of video content.
Why Explore Repurpose.io Alternatives?
Although Repurpose.io provides many benefits, here are reasons to consider exploring other options:
- Feature Gaps: It may lack advanced features like customizable templates or detailed analytics for tracking engagement.
- Pricing: Repurpose.io’s pricing is quite steep for new creators or small businesses.
- User Interface: Some users find its dashboard overwhelming and unfriendly.
- Specific Use Cases: Not all unique workflows—say, bulk publishing posts or interactive formats—are supported.
By looking at alternatives, you can find a tool more tailored to your platform preferences, content type, or budget.
Best Repurpose.io Alternatives You Should Try
1. Vary Content
Vary Content is a free all-purpose text-based content repurposing tool that is the best Repurpose.io alternative.
Why?
Because it offers a wide range of content repurposing options.
For instance, you can convert blog posts into a wide range of different content formats such as social media posts, SEO-optimized variations for different platforms, PPTs for SlideShare, PDF, and 3 unique variations.
Vary Content doesn’t just deal with video content rather it deals with text repurposing. If you have a video, you can generate its transcription and convert it into social media posts, PPTs, and a blog post.
You aren’t limited to one type of content with Vary Content.
This is what makes Vary Content unique and one of the best alternatives to Repurpose.io.
Key Features
- Advanced content repurposing tool to serve all your needs
- Multiple input and output methods with support for numerous languages
- Extremely easy to use with no learning curve at all.
Pricing: Vary Content is free to use. The free plan comes with unlimited content repurposing. No hiccups. No restrictions. No limits.
Why It’s Better Than Repurpose.io: Supports text-based repurposing and is affordable.
Best For: Bloggers, marketers, marketing agencies, and content creators seeking maximum variety in content repurposing workflows.
Free Content Repurposing Tool
Vary Content is free content repurposing software. Get started at no cost and repurpose unlimited content.
Get Started
2. Lumen5
Lumen5 excels at turning blogs or written content into polished, attention-grabbing videos—a notable area where Repurpose.io falls short.
It features an extremely easy-to-use and intuitive drag-and-drop interface. It has a vast library of templates, stock images, video clips, and music that allows you to create professional-quality videos within minutes.
Key Features
- Automatic text-to-video conversion
- A drag-and-drop interface for easy customization
- Extensive library of templates, stock images, and music.
Pricing: Lumen5 has a free plan that comes with limited features. Pro plans start at $29/month.
Why It’s Better Than Repurpose.io: Focuses on stunning video content creation. Provides free trials with fewer barriers for startups.
Best For: Video creators and marketers.
3. Buffer
Buffer has long been a favorite for content creators who want a simple and effective way to schedule and republish posts across multiple platforms.
It isn’t a repurposing tool – as such.
But Buffer is an alternative to Repurpose.io.
Here’s how:
One feature of Repurpose.io is that it lets you schedule videos and publish them automatically to your social accounts. It acts as a scheduling tool too (besides video reformatting).
Buffer offers scheduling and management of social media calendar at a fraction of the cost. On top of that, it has a highly sophisticated user interface and additional perks (like browser extensions).
Key Features
- Content calendar for advanced planning
- Analytics for optimizing posting times
- Integration with Instagram, Facebook, LinkedIn, and more.
Pricing: Buffer offers a free plan for basic usage. Paid plans start at $5/month for premium features.
Why It’s Better Than Repurpose.io: It includes advanced social scheduling capabilities that Repurpose.io doesn’t offer. And, Buffer is quite a beginner-friendly tool.
Best For: Social media scheduling and automation.
4. Flowjin
Flowjin is a perfect alternative to Repurpose.io as it offers more features at a fairly low cost. It is an ideal content repurposing software for video and audio content creators. You can generate small clips from long videos with Flowjin.
It offers features like AI video clipping, automatic transcription, and captions that make it easy to create social media video clips instantly. It supports both audio and video formats so it offers more features than Repurpose.io.
Key Features
- Conversion of long videos into short ones for social media use
- Auto-generation of captions, subtitles, and transcription
- Intuitive editing tools for audio-visual content.
Pricing: It doesn’t offer a free trial but paid plans start from $19 per month making Flowjin almost 50% cheaper than Repurpose.io.
Why It’s Better Than Repurpose.io: Better, advanced features suitable for both audio and video content at quite a low cost.
Best For: Video and audio content creators seeking video repurposing tool.
5. OpusClip
OpusClip knows the trend—short, snappy videos dominate socials. It takes long videos and repurposes them into engaging short clips.
It offers a wide range of additional features that Repurpose.io doesn’t. For instance, it automatically generates captions for short videos, AI clipping, video editing on the go, and brand templates.
Key Features
- AI trims long-form videos into attention-grabbing snippets
- Ideal for TikTok, Instagram Reels, and YouTube Shorts
- Auto-captions are included for accessibility.
Pricing: OpusClip offers a free plan that gives you access to basic features. Paid plans start from $15 per month making it quite cheaper than Repurpose.io.
Why It’s Better Than Repurpose.io: OpusClip specializes in short-form video generation from long videos. It doesn’t just change video dimensions, rather it repurposes video content.
Best For: Turning long videos into short clips.
6. Canva
Canva’s design tools make it simple to repurpose any content into graphics, infographics, and presentations easily.
Canva isn’t a repurposing tool but a lot of its features make it worth trying and it acts as a decent Repurpose.io alternative.
For instance, you can reformat, tweak, and trim videos with Canva. You can resize video content with a few clicks and make them platform-ready in minutes.
When it comes to repurposing content, Canva might not be a great tool.
Key Features
- Easily edit videos and clips
- Resize, format, tweak, and edit videos effortlessly
- Drag-and-drop editor with seamless sharing options.
Pricing: Canva offers a free plan that offers all the major features that you need to resize videos. Pro plans start at $6.50/month.
Why It’s Better Than Repurpose.io: Super-easy and fun to use with tons of robust video editing features with auto-posting ability.
Best For: Visual content creators, businesses, and marketers looking for an all-in-one design app.
7. MissingLettr
MissingLettr repurposes one form of content into multiple social media posts. It adds content to the social calendar and automatically posts to your accounts.
One thing MissingLettr is good at is content curation. It automatically finds popular social media content and lets you add it to your social calendar.
It’s a repurposing app specifically for social media platforms.
Key Features
- Automatically generates social posts from existing content
- Smart scheduling for engagement optimization
- Analytics dashboard for post-performance tracking.
Pricing: MissingLettr has a free plan that gives you access to all the core features. Paid plans start from $15 per month.
Why It’s Better Than Repurpose.io: It specifically focuses on social media repurposing with a powerful scheduling feature.
Best For: Creators and businesses that want to up their social media marketing game.
8. Descript
Descript is ideal software for video and audio content creators. It is a video and audio editing tool.
It doesn’t support automatic content repurposing, rather you have to edit video and audio files yourself. Descript makes your job easier with its AI editing tool.
Key Features
- Edit audio and video seamlessly
- Auto-transcriptions and AI speech
- Templates for creating shareable teasers.
Pricing: It offers a free plan that has text-based editing features only. You can switch to a paid plan starting from $24 per month to get access to video and audio editing.
Why It’s Better Than Repurpose.io: It is more flexible and gives you more control when you repurpose video clips and podcasts.
Best For: Video and audio creators and editors.
Choose the Best Repurpose.io Alternative
Finding the right content repurposing tool depends on your business, target audience, preferred formats, marketing objective, budget, martech stack, and many other variables. The decision isn’t always simple.
Content repurposing should save time, amplify your reach, and elevate content quality. If it’s doing it – great.
If it’s not – change your software.
Don’t be afraid to test a few of these platforms—most offer free trials while others have free plans. You can try most of them risk-free.
Give Vary Content a try – the all-in-one content repurposing tool for your automated, AI-powered text-based repurposing.
Sign up here.
February 5, 2025
How to Turn Blog Posts into Slides
Blog posts are a critical part of any marketer’s content strategy, helping to establish authority, drive traffic, and engage audiences. But did you know they can be repurposed into another powerful marketing tool?
Slides – that can be published online and reshared with an existing audience.
These slides aren’t just for boardrooms or SlideShare—they can be the backbone of webinars, sales pitches, or even social media content.
If you’re a marketer who wants to repurpose your hard work into versatile, visual assets, this guide breaks down how to effectively turn blog posts into slides and PowerPoint presentations that captivate and convert.
Why Repurposing Blog Content into PPTs is a Win-Win
Extend Your Content’s Lifespan
Creating a blog post takes effort, research, and creativity. Instead of letting your post fade into oblivion after the initial publishing push, repurposing it as a PowerPoint ensures it continues adding value in new formats.
Reach a New Audience
A visually engaging PowerPoint can appeal to audiences who prefer concise, visual information. Slide decks also perform well on platforms like LinkedIn SlideShare or during live presentations. If your blog focuses on words, PowerPoints bring the visuals into play.
Save Time on Content Ideation
You don’t need to brainstorm an entirely new concept. By building on your existing blog, you save time while still creating something fresh.
Increase Brand Versatility
PowerPoint slides can elevate your brand on multiple platforms—whether shared in pitch meetings, published on SlideShare, embedded in your site, or presented live. They’re a multi-purpose marketing asset.
Free Content Repurposing Tool
Vary Content is free content repurposing software. Get started at no cost and repurpose unlimited content.
Get Started
Step-by-Step Guide to Turning a Blog Post into Captivating Slides
Step 1: Start with Your Blog’s Key Highlights
PowerPoint presentations are built for clarity and conciseness. Start by identifying the critical takeaways and main ideas from your blog. These points will shape your slide structure, ensuring you’re sticking to what’s necessary.
Pro Tip: Use your blog’s headings and subheadings to create an outline. Your title can work as the presentation’s headline, while each major section can correspond to individual slides.
Step 2: Write Slide Headlines for Maximum Impact
The first text viewers see on any slide is the headline. Craft short yet punchy headlines summarizing each slide’s content in one sentence or phrase. Avoid long sentences and technical jargon. Headlines should grab attention and create curiosity.
Example:
- Blog heading: “The Importance of Knowing Your Target Audience”
- Slide headline rewrite: “Know Your Audience to Drive Results”
Step 3: Simplify Your Text Content
While blog posts are text-heavy, slides shouldn’t be. Aim for no more than 3-5 bullet points per slide and keep text concise. Use your blog’s core ideas but edit ruthlessly for brevity. Remember, PowerPoint presentations are meant to complement a speaker or provide a quick visual summary—not be read like an essay.
Comparison:
- Blog Post Version (Full Detail):
“The key to a successful marketing strategy lies in understanding your customers’ pain points, needs, and preferences. By using audience insights, you can tailor campaigns to engage more effectively.”
- Slide Version (Condensed):
Understand Your Audience
- Identify pain points
- Personalize campaigns
- Engage effectively
Step 4: Include Eye-Catching Visuals
The beauty of PowerPoint lies in its ability to visualize content. Choose high-quality images, charts, or graphics that align with your blog post’s tone and content. If your blog discusses a statistic, turn it into an engaging chart. If you’ve described a concept in text, display it as an infographic.
Ideas for Visuals:
- Use free tools like Canva to create simple custom graphics for your slides.
- Add icons for quick visual impact (e.g., 📊 for data or 💡 for tips).
- Break down data-heavy parts of your blog by designing pie charts or graphs.
Step 5: Choose a Cohesive Layout and Design
Your presentation doesn’t just need to be informational—it should also reflect your brand’s professionalism. Consistent design elements such as colors and fonts are essential to making your PowerPoint visually cohesive.
Quick Tips for Design:
- Color palettes: Align colors with your branding. Tools like Adobe Color or Coolors can help you curate palettes with ease.
- Font style: Use easy-to-read fonts. Combine a bold sans-serif for headlines and a clean serif for body text.
- Spacing: Keep plenty of white space in your presentation. Crowded slides overwhelm viewers.
Step 6: Include Actionable Examples
If your blog is instructional, include real-world examples or case studies in your presentation. Use visuals to amplify these examples, showing rather than telling. Did your blog mention best practices? Translate those into actionable tips on specific slides.
Example:
Blog advice for effective Instagram ad copy may become “3 Quick Writing Examples for High Conversions” in your slides with visual side-by-side comparisons.
Step 7: Hook Them With a Strong Closing Slide
Wrap up your PowerPoint presentation the same way you wrapped up your blog post—with a call-to-action (CTA). Whether it’s directing viewers to visit your website, complete a demo, or join your email list, your last slide should guide your audience toward taking the next step.
Example CTAs:
- “Download the free checklist at [website link]”
- “Visit our website to learn more!”
- “Sign up for our newsletter and get exclusive tips.”
Bonus Tips for Marketers
Leverage Your Slides for Content Marketing
Once your PowerPoint is ready, don’t stop there! Consider uploading it to LinkedIn SlideShare, embedding it in blog updates, or sharing individual slides as teasers on social media platforms. PowerPoints are an excellent way to drive attention and reach a wider audience across different channels.
Test and Tweak for Each Platform
Adjust your presentation slightly depending on where it will be shared. A webinar presentation’s tone, for example, may differ from a more formal sales pitch or a LinkedIn post.
Combine Your Assets
Explore turning your blog-to-PowerPoint transformation into a bundled content campaign. Pair slides with email-marketing efforts, gated downloads, or evergreen video series.
Make Every Blog Post Work Harder
Repurposing blog posts into PowerPoints is one of the smartest ways to stretch your content creation efforts, giving your work a wider reach and added appeal. Whether you’re running a webinar, pitching to prospective clients, or sharing visuals on LinkedIn, presentations can bring in new opportunities for engagement and conversions.
Why stop there? Imagine the time you’d save if tools could automate parts of this repurposing process. Vary Content offers advanced AI features that help you convert a blog post into PPTs with one click. Try it free today.
February 2, 2025
10 Best Content Repurposing Tools for Maximum Reach
Creating fresh, engaging content every day is challenging. What if you could breathe new life into existing content instead of starting from scratch? Content repurposing tools make this possible.
These apps are game-changers that save time, extend the life of your assets, and amplify your reach across multiple platforms.
If you’re unfamiliar with content repurposing tools or unsure which ones are best suited for your needs, this article is for you. This guide walks you through the top content repurposing tools that can help you repurpose content with ease and stay ahead of your competition.
What is a Content Repurposing Tool?
Content repurposing tools or software are apps designed to help you reformat, adjust, and redistribute existing content to new channels and touchpoints.
For example, you can turn a blog post into a series of Instagram posts or transform a webinar into bite-sized video clips for TikTok. These tools streamline manual and repetitive tasks allowing you to focus on strategic tasks such as new content creation.
You can spend more time creating new content and leave repurposing to the right software.
The main benefits of content repurposing platforms include:
- Time savings by avoiding repeated content creation from scratch
- Platform optimization with tailored content for specific channels
- Enhanced productivity by maximizing the usage of existing content.
10 Best Content Repurposing Tools
Here’s a list of the top content repurposing platforms to choose from:
1. Vary Content: All-In-One Text Repurposing Tool
Vary Content is perfect for content creators who need to transform their written content across formats, tones, and platforms. Whether you’re making LinkedIn posts from blogs or an X thread from whitepapers, it provides maximum flexibility for text-based content repurposing.
You can convert blog posts into social media posts, PPT, PDF, and generate 3 variations and use them across different channels (e.g., microblogging sites). It supports image generation and lets you generate relevant images for your content.
Key Features
- Automatically create multiple, tailored versions of your content
- Multiple input methods including text, URL, file upload, and YouTube video
- Use a custom prompt to tweak output based on your specific needs
- Tone selection lets you stick with your brand style guide.
If writing feels daunting, Vary Content makes it fast, efficient, and accessible. Perfect for both novice marketers and seasoned pros.
Pricing: Vary Content is free to use. You can repurpose unlimited content without any restrictions free of cost.
Best for: Content creators, marketers, and businesses who want to quickly generate platform-ready versions of their existing articles, videos, and podcasts.
2. Repurpose.io: Best for Video Repurposing
If video content is your bread and butter, Repurpose.io is the right choice for you. It handles repetitive work and allows you to resize and tailor video clips for platforms like YouTube, Instagram, TikTok, and Facebook.
You can convert one video into different video formats and publish them on selected social platforms. It’s more of video resizing and reformatting software that makes repurposing video content a breeze.
Key Features
- Automates video resizing for multi-channel sharing
- Convert podcasts into video clips
- Offers templates to adapt videos for specific audiences.
Though unavailable for URL scraping at the moment, Repurpose.io continues to be a favorite in the video content creation space.
Pricing: Repurpose offers a 14-day free trial to new users. You can then choose a paid plan from the following two options:
1. $35/month allows 5 of each social channel
2. $149/month supports 20 of each social platform.
Best for: Video content creators who need to expand their reach by publishing a single video across different social networking sites.
3. Wavve: Perfect for Turning Audio into Videos
Wavve is ideal for podcasters and public speakers who create audio content excessively. It lets you convert audio content into videos that can be published with tweaks on social media.
You can convert unlimited audio content including transcriptions for all the plans. It allows you to add members which is a handy feature for teams.
Key Features
- Add visual waves and captions to audio recordings
- Customize templates with your brand colors and style
- Transform podcast highlights into shareable audiograms for Instagram or LinkedIn.
Pricing: Wavve offers a 7-day free trial. Paid plans start from $19.99 per month. You can switch to an annual plan at $15.99 per month or a lifetime plan for $399. All plans offer unlimited input and output content.
Best for: Wavve is best for creators and businesses that create audio content, especially podcasts. If you aren’t into audio content, it isn’t a content repurposing tool for you.
4. Canva: The Visual Creator’s Go-To Tool
No list of content repurposing platforms is complete without Canva. It isn’t essentially a content repurposing tool, but it offers some great features that make it super-easy to repurpose content.
For instance, you can use built-in apps (available on paid plans) to create images from text.
Canva, unlike most of the other content repurposing software in this list, doesn’t repurpose or reformat content automatically. You have to do it manually such as converting a blog post into an infographic requires you to choose a template, tweak it, add content, and download it.
Key Features
- Turn blog quotes into shareable social media graphics
- Resize designs quickly for multiple platforms with a single click
- Works for text, images, audio, and video content.
Pricing: Canva has a free plan that offers all the major features you need for content repurposing. Paid plans start from $6.50 per month.
Best for: Canva is suitable for both businesses and individuals due to its diversity and range of features for content creators and curators.
5. Lumen5: AI-Driven Video Creation
Lumen5 lets you create videos using AI and templates. You can convert a blog post into a video with a few clicks. It supports AI voiceover making it easier to add a unique voice to your video content.
Auto-generated video from a blog post requires tweaks and a certain level of management.
Key Features
- Extract key takeaways from written content and visualize them
- Customize font, layouts, and themes to match brand aesthetics
- Access a library of royalty-free music and visuals.
Pricing: Lumen5 has a free plan that lets you create 5 videos per month with the Lumen5 watermark. Paid plans start from $29 per month with unlimited videos and branding.
Best for: It’s best for businesses and marketers who want to repurpose blog posts into videos for social media. If you create a lot of blog posts and want to boost social media engagement, Lumen5 will help you do it easily.
6. AI Video Marketing Automator: Harness AI for Video Repurposing
AI Video Marketing Automator is a content repurposing app by Semrush. It helps you optimize video content for different audiences and platforms. You can create a video using AI via a prompt and you can generate a video from a blog post (like Lumen5).
It isn’t as sophisticated as Lumen5 as it lacks flexibility in terms of editing.
Key Features
- Automatically compress and reformat videos for each platform
- Incorporates AI to suggest the best-performing captions
- Generate video content from a URL or text with a few clicks.
Pricing: AI Video Marketing Automator has a free plan that gives you access to limited features. Paid plan starts from $39 per month.
Best for: It’s best for anyone who creates and publishes a lot of blog posts. You can instantly convert your articles into videos for social media sharing with AI Video Marketing Automator.
7. ChatGPT: Repurpose Text Effortlessly
OpenAI’s ChatGPT is more than a chatbot, it’s a repurposing powerhouse for text. You can use it to summarize text, create social media posts, and generate images with the paid version.
It doesn’t help you repurpose content explicitly. It all comes down to how you use ChatGPT for content repurposing.
For instance, you can paste your blog post and ask ChatGPT to create a video script for it or ask it to generate a LinkedIn post from your article.
Key Features
- Convert articles into tweets, LinkedIn updates, or concise summaries
- Generate ideas for how to repurpose content into new formats
- Create interactive customer service scripts or social responses.
Pricing: ChatGPT is free to use. You can switch to a paid plan to get access to more features at $20 per month.
Best for: It is suitable for businesses on a budget with diverse needs. You can use ChatGPT for a range of content repurposing services and it requires editing and tweaking.
8. Automata: Video to Blog Post Conversion
Automata supports multiple types and formats of content repurposing but it primarily focuses on converting video content into blog posts.
You need to enter a video URL and it will generate a blog post automatically for you.
Key Features
- Generate blog posts from video content
- Supports a wide range of output formats from text excerpts to slide decks
- Content repurposing templates help you maintain your brand voice.
Pricing: Automata offers a free trial. It offers two types of paid plans: Pay as you go with $0.8/credit and monthly subscription at $17 per month.
Best for: Automata is ideal for businesses, content creators, and marketers who want to convert video content into blog posts.
9. Descript: Video and Audio Repurposing
Descript helps you edit audio and video content effortlessly. It is an AI video editing tool that can be used for repurposing video and audio content.
You can generate social media videos from longer videos or you can generate video content from your podcasts.
Key Features
- Turn audio files into shareable text transcripts
- Edit recordings seamlessly with their audio-to-text interface
- Edit video content and generate short clips for social media.
Pricing: Descript doesn’t offer any free trial. The paid plans start from $19 per month with 10 transcription hours per month. You can increase transcription hours by jumping to a high-tier plan.
Best for: Descript is best for anyone who creates a lot of video or audio content – and wants to convert it into text.
10. Munch: Create Bite-Sized Social Media Videos
Munch is perfect for slicing up lengthy videos into short, snappy clips for social media. It lets you create small videos from long videos that you have already created.
For instance, you can generate a couple of reels from a 20-minute YouTube video using Munch.
Key Features
- AI pinpoints the most engaging parts of your videos for editing
- Generate platform-specific video formats like Reels, TikTok videos, and YouTube Shorts
- Access robust analytics to refine future uploads.
Pricing: The starting price of Munch is $49 per month which supports 200 minutes of video upload. You need to switch to a high-tier plan if you want to repurpose more than 200 minutes of video content per month.
Best for: Munch is an ideal content repurposing software for video creators and businesses that publish long-form videos. You can generate engaging short video clips from longer videos.
Unlock the Power of Your Content
Repurposing content doesn’t have to be overwhelming. With the right tools, you can transform your existing work into a wealth of engaging material for any platform.
Content repurposing is no longer an option—it’s necessary for efficiency and higher productivity. Tools like Vary Content, Repurpose.io, and Canva offer innovative ways to maximize your content’s output and performance. Whether you’re a blogger breathing new life into your posts or a marketer maximizing content reach across social channels, there’s a content repurposing app for you.
Want to effortlessly scale your content creation process? Start with Vary Content, the all-in-one free platform for text-based content transformation. Sign up free today!
January 26, 2025
11 Content Repurposing Ideas for Small Businesses
If you’re reading this article, you probably already know what content repurposing is, but here’s a quick recap in case you don’t.
The idea behind content repurposing is to take a piece of content that you’ve already created and find new ways to use it. For example, you might take a YouTube video and create shorts that can be posted on TikTok and Instagram, as well as a few “did you know” posts that can go out on Facebook and LinkedIn.
If you’ve got a piece of content, you might as well make the most of it. You wouldn’t buy a bulb of garlic, use a single clove and throw the rest away. Likewise, if you’re putting in the time and money to create content for your business, you must make sure you make the most of it.
With this in mind, let’s look at a few of the best content repurposing ideas for small businesses.
Content Repurposing Ideas
Here’s a list of the best content ways to repurpose content:
1. Convert Blog Posts into Social Media Posts
Turning blog posts into social media posts is arguably the easiest way to repurpose your content because you get to keep it in the same format. We’re not talking about turning audio into video or turning video into text, we’re talking about taking text and posting it somewhere else.
True, you might need to make some tweaks.
You’ll want to pick out key highlights from the post rather than sharing the whole thing, and you might want to add a call-to-action to encourage people to click through to read it.
Still, it’s so quick and easy that you’d be crazy not to.
Vary Content helps you do that with a single click. You can generate different unique variations for social media from a blog post. Try it today, it’s free.
2. Turn a YouTube Video or Podcast into a Blog
People tend to speak at around 150 words per minute which means that a ten-minute video can usually be turned into a 1,500-word blog post – easily. A half-hour podcast episode can either be turned into a lengthier post or even into a series of different posts – often with minimal editing.
As with most examples on this list, you can also flip this one on its head and turn a blog into a YouTube video or a podcast. For example, Brian Dean turned a written guide about on-page SEO into a YouTube video which went on to get over 300,000 views.
Again, you can use our tool to automatically convert a YouTube video or podcast audio into content effortlessly. Check out how Vary Content works and how easy it is to generate content from audio and videos.
Free Content Repurposing Tool
Vary Content is free content repurposing software. Get started at no cost and repurpose unlimited content.
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3. Clip Longer Videos into Reels
Lengthy videos can be great for YouTube and Vimeo, and you’re going to find yourself relying on them a lot if webinars are an important part of your lead generation strategy. The problem is that not everyone has the attention span needed to watch a longer video from start to finish.
That’s why it’s a good idea to take those videos and create short clips that share the key insights in an easily digestible format. These shorter clips can then be shared on TikTok, Instagram, and YouTube Shorts.
4. Turn a Blog Post into a SlideShare Presentation
SlideShare is one of the most commonly overlooked platforms out there. There’s much less competition than you’ll see on other sites, and that can mean it’s a lot easier to cut through the noise.
The only real downside to using SlideShare is that by definition, you can only post slideshows. The good news is that if you create a template, you can use that over and over again. That makes it an ideal way to repurpose your content on an ongoing basis.
You can instantly generate ready-to-use PPTs with Vary Content. Whether it’s a blog post or a video, add it to the platform and your slides for SlideShare will be ready in no time. Give it a try free of cost here.
5. Use Blog Posts to Make an eBook or Whitepaper
Ebooks and whitepapers are a staple for content marketers who use lead generation as a part of their strategy—which, let’s face it, is all of them. The problem is that creating this kind of long-form content can take a lot of resources, which is why it’s such a good idea to repurpose blog posts and bring multiple posts together to create a new lead magnet or a data-rich whitepaper.
Alternatively, do the opposite, just like Influencer Marketing Hub.
Every year, they repurpose their State of Influencer Marketing report into an article that shares the highlights. They end that article with a call-to-action to download the full report helping them generate more leads than they otherwise might have.
6. Write a Book with LinkedIn Posts
If there’s a member of your business who’s big on personal branding especially if they’re your founder or CEO, then the chances are they’ve thought about writing a book.
That’s where this little hack comes in.
With a little up-front planning (and potentially some help from a freelancer with some experience), you can come up with an outline for a book that can be further broken down into a series of blog posts. Then you just write the posts and repurpose them into a book once you’ve worked through the full outline.
7. Turn a Research Study into Infographics
If your business carries out original research then you’re already sitting on a goldmine of potential content. Research studies tend to be packed full of great quotes and interesting data making it super easy to pull those out of the studies and to repurpose them elsewhere.
Individual stats and quotes can be posted on social networking sites but the real trick here is to gather a bunch of them together and to use them to create an infographic. If you’re particularly clever, you’ll design the infographic in such a way that it can also be broken down into smaller images for social networking sites.
8. Turn Something into a Guest Post
Contributing guest posts to other websites is a great way to reach a new audience and to generate leads. At the same time, it can also play an important role in your search engine optimization (SEO) strategy by helping you generate backlinks.
The good news is that you can often simply re-post an existing piece of content on a third-party site, perhaps with a new introduction. Alternatively, you can look at taking social media content, video transcriptions, or any other type of content and find ways to turn it into a written piece.
9. Tweet Quotes
If you’re like most businesses, you’ll make a habit of asking experts in the industry to contribute quotes to the content you create. This can work well whether you’re using written quotes in your blog posts or you’re interviewing them for your podcast.
It’s also great for repurposing content because you can take those quotes and post them on social networking platforms either as text or by creating eye-catching visuals.
10. Turn Guides into Checklists
Written guides lend themselves nicely to checklists that people can print off and work their way through as they follow the guides from start to finish. Often, it’s as simple as looking at the headings in the guide and converting those to check boxes.
Sure, you’ll want to top and tail the checklist with an introduction and an outro, but that won’t take much effort to pull together. You can then take the final checklist and do what you like with it. Publish it as a blog post or turn it into a downloadable PDF to boost your lead generation efforts.
11. Create FAQs from Existing Content
Frequently asked questions can be a powerful way for businesses to tackle any questions or issues that might stop prospects from becoming customers. They can address any stumbling blocks before people even realize that they’re there.
To create these kinds of FAQs, go back through some of your content and look out for anything that could be used as an answer. You can often take a well-written paragraph and reverse engineer a question from there. Group together a dozen or so and you’ve got yourself a brand new piece of content.
Final Thoughts
You need to think outside the box to effectively repurpose content. Just because something starts life out as one kind of content, there’s no reason why it can’t be another.
The key is to have the right mindset. In the same way that an antique dealer can visit a flea market and pick out the few items that are actually worth something, a good marketer can look at a piece of content and figure out how best to repurpose it.
January 18, 2025
What is Content Repurposing? A Complete Guide
Creating high-quality content takes time, effort, and resources—so why settle for letting it disappear into the depths of your archives after just one use?
This is where content repurposing comes in. It’s the secret ingredient that allows marketers, content creators, and business owners to squeeze every bit of value out of their hard work by giving new life to existing content.
What is Content Repurposing?
Content repurposing involves taking existing content, such as a blog post, video, or webinar, and adapting it into a new format or channel to reach a broader audience. Unlike simply resharing content, repurposing means re-working or modifying content to make it valuable and suitable for a specific platform or audience.
For example:
- A blog post can become a social media carousel or infographic.
- A webinar can be broken down into short video clips for Instagram or TikTok.
- A long-form whitepaper can be divided into multiple short LinkedIn articles.
Content Repurposing Examples
Here are examples of content repurposing to help you get ideas:
1. HubSpot
HubSpot’s long-form guides often become webinar topics, YouTube tutorials, and even Instagram graphics.
2. TED Talks
Did you know that TED repurposes its talks into podcasts, short social video clips, blogs, and even books? Each format targets a specific type of consumer.
3. Buzzfeed
From quizzes to listicles and Instagram stories, Buzzfeed knows how to adapt its content to fit different platforms seamlessly.
Benefits of Repurposing Content
Here’s why content repurposing is an essential strategy:
1. Increased Reach
Not every potential audience member hangs out in the same place. With content repurposing, you can meet them where they prefer to be.
- For instance, turn a podcast episode into a blog post for readers who prefer written content.
- Share excerpts from your blogs as tweets to engage with short-form content audiences.
2. Access to a New Audience
Different formats naturally appeal to different groups. A video may resonate with visual learners, while an infographic might grab the attention of more data-driven individuals.
Giving your content multiple forms ensures you connect with diverse consumer preferences, bringing new people into your ecosystem.
3. More Conversion Avenues
With repurposed content distributed across multiple platforms, you naturally expand your entry points for conversions. For example:
- A snippet of a YouTube interview could spark curiosity and drive viewers to your full webinar sign-up page.
- An infographic on Pinterest could link to a blog where readers download a free guide.
4. Higher Engagement
Audiences are far more likely to engage with content tailored specifically for their platform or format of choice. For example:
- Moz’s Whiteboard Friday videos demonstrate how content optimized for visuals can drive steady engagement on a weekly basis. Their lessons are then converted into follow-up blog posts for those who prefer written breakdowns.
5. Boost in Brand Recall
Repurposing content creates multiple touchpoints for your audience, which increases brand visibility and recall. Seeing consistent expert advice across platforms solidifies trust in your expertise and authority.
6. Cost Efficiency
Creating new content from scratch requires significant energy and budget. Repurposing takes far less time and provides a much higher return on your original investment. A single piece of foundational content can evolve into multiple high-performing spin-offs.
Best Practices for Repurposing Content
To make the most out of content repurposing, follow these strategies:
1. Use Evergreen Content
Focus on content with long-term value—think timeless how-to guides or foundational knowledge pieces. This ensures that your repurposed content remains relevant for years to come.
Evergreen content refers to material that remains valuable and relevant long after it’s published. Unlike time-sensitive pieces such as news articles or event promotions, evergreen content addresses topics with lasting appeal. This can include tutorials, FAQs, case studies, or listicles that answer common questions or provide solutions that are unlikely to change over time.
Evergreen content works best for repurposing because it can be reworked to fit various formats and platforms without losing its value. You can update evergreen content periodically, but the core information remains unchanged.
2. Repurpose High-Performing Content
Determine which pieces of content are performing well and could potentially be repurposed into other formats. Look for topics with high engagement or traffic, and consider how they can be adapted into a different medium.
Google Analytics is the best source to find high performing content . It allows you to see which pages on your website are getting the most traffic and engagement, as well as what keywords are bringing people to those pages.
Additionally, social media analytics can also provide insights into your most popular posts and topics. This data can help guide your repurposing strategy by showing you what content resonates with your audience.
3. Consider Your Audience
When repurposing content, consider your target audience and the platform you’re using. What format is best suited for them? How do they consume content on this platform?
For example, if your audience is primarily visual learners, repurposing a written blog post into an infographic or video may be more effective than simply reposting the text on social media.
Additionally, different platforms have different features and limitations that should be taken into consideration when repurposing content. For instance, Twitter has a character limit, so repurposing a lengthy blog post into smaller tweets would be more suitable.
4. Collaborate With Your Audience
Your audience can be a goldmine for repurposing ideas. Pay attention to comments, questions, and feedback they leave on your content. These insights can help guide you in creating new formats that directly address their needs or interests. For instance, a frequently asked question in the comments section of a blog post could inspire a quick how-to video or a social media carousel. Collaboration builds loyalty and generates fresh content ideas.
5. Incorporate Seasonal and Trending Topics
Aligning your repurposed content with seasonal events, holidays, or trending themes can give it a boost in relevance and engagement. For example, an evergreen blog post about productivity could be updated and shared with a “New Year, New You” framework. Staying timely not only attracts more attention but also shows that your brand is responsive and in tune with current events.
6. Create Long-Form Resources
Breathe new life into your highest-performing pieces by compiling them into guides, eBooks, or whitepapers. Long-form resources provide immense value to audiences who want a deep dive into your expertise. This not only creates a new asset but also positions your brand as an authority in the industry.
7. Repurpose Across Multiple Channels
Don’t limit yourself to just one platform when repurposing content. Different channels have different audiences and preferences, so it’s important to tailor your content for each one. For example, a blog post can be turned into a podcast episode, infographic, or webinar. This allows you to reach a wider audience and maximize the impact of your content.
8. Measure and Analyze Results
As with any marketing strategy, it’s crucial to measure and analyze the results of your content repurposing efforts. Look at metrics such as engagement rates, website traffic, and lead generation to determine the success of each repurposed piece. This can help you refine your strategy and make informed decisions for future content repurposing.
9. Don’t Forget About SEO
When repurposing content, it’s important to keep search engine optimization (SEO) in mind. Make sure to include relevant keywords and meta descriptions in your new pieces to improve their visibility in search engine results. This will help drive organic traffic to your website and increase overall brand awareness.
Maximize Output From Existing Content Starting Today
Content repurposing is a game-changer for marketers, creators, and businesses alike. By maximizing the value of your hard work, you reach new audiences, drive higher engagement, and significantly boost your ROI. Whether you start small—like turning a blog post into an infographic—or aim big by producing a complete content ecosystem, the opportunities are endless.
Remember, the key to staying competitive in today’s digital landscape isn’t just creating more content—it’s maximizing the value of what you’ve already made.
January 11, 2025