Vary Content is a passion-driven project that was initiated based on a major problem faced by marketers and businesses. Content repurposing has always been a challenge as it is considered a tedious task.
The writer finds it hard to generate new versions of existing content without diminishing creativity. It’s hard to work on a single piece of content for days – and weeks – recreating, rewriting, and recycling the same content.
When someone else, other than the writer, recreates a piece, the content often loses its underlying value, meaning, and soul. It’s natural.
Think of a long-form blog post that’s well over 5,000 words of technical content. The person who is repurposing it should know the topic in detail, understand jargon and terms, and must read the article word for word to generate a couple of exciting and enticing social posts.
You will eventually get it repurposed – but the final version isn’t as valuable as the original.
Vary Content addresses this issue by repurposing content without killing its soul. It automates content repurposing saving marketers, content creators, and businesses time and resources.
We are a small and passionate team of marketers and developers who are on a mission to make content repurposing easy for everyone, so that you can instantly transform one piece of content into any format of your choice and get it published right away.
We are continuously improving our app and we keep adding new, exciting features for our users.
Core Values
Our core values at Vary Content are defined by TASE which represents:
- Transparency: We believe in openness and integrity in terms of business operations. Internal and external transparency is the key driving force at our business.
- Automation: It’s a customer and user facing value that focuses on ensuring our content repurposing software offers automated solutions that makes our user’s life easier with automation.
- Speed: We believe doing things at a fast pace removing unnecessary movements and workflows.
- Evolution: We avoid stagnation and constantly keep on evolving at every level across our organization.
Want to know more about us or have something to share, get in touch with us here.