Blog posts are a critical part of any marketer’s content strategy, helping to establish authority, drive traffic, and engage audiences. But did you know they can be repurposed into another powerful marketing tool?
Slides – that can be published online and reshared with an existing audience.
These slides aren’t just for boardrooms or SlideShare—they can be the backbone of webinars, sales pitches, or even social media content.
If you’re a marketer who wants to repurpose your hard work into versatile, visual assets, this guide breaks down how to effectively turn blog posts into slides and PowerPoint presentations that captivate and convert.
Why Repurposing Blog Content into PPTs is a Win-Win
Extend Your Content’s Lifespan
Creating a blog post takes effort, research, and creativity. Instead of letting your post fade into oblivion after the initial publishing push, repurposing it as a PowerPoint ensures it continues adding value in new formats.
Reach a New Audience
A visually engaging PowerPoint can appeal to audiences who prefer concise, visual information. Slide decks also perform well on platforms like LinkedIn SlideShare or during live presentations. If your blog focuses on words, PowerPoints bring the visuals into play.
Save Time on Content Ideation
You don’t need to brainstorm an entirely new concept. By building on your existing blog, you save time while still creating something fresh.
Increase Brand Versatility
PowerPoint slides can elevate your brand on multiple platforms—whether shared in pitch meetings, published on SlideShare, embedded in your site, or presented live. They’re a multi-purpose marketing asset.
Instantly Convert Blog Post into PPTs
Vary Content lets you generate slides automatically from blog URL. Get professional slides in less than a minute for any bog post.
Step-by-Step Guide to Turning a Blog Post into Captivating Slides
Step 1: Start with Your Blog’s Key Highlights
PowerPoint presentations are built for clarity and conciseness. Start by identifying the critical takeaways and main ideas from your blog. These points will shape your slide structure, ensuring you’re sticking to what’s necessary.
Pro Tip: Use your blog’s headings and subheadings to create an outline. Your title can work as the presentation’s headline, while each major section can correspond to individual slides.
Step 2: Write Slide Headlines for Maximum Impact
The first text viewers see on any slide is the headline. Craft short yet punchy headlines summarizing each slide’s content in one sentence or phrase. Avoid long sentences and technical jargon. Headlines should grab attention and create curiosity.
Example:
- Blog heading: “The Importance of Knowing Your Target Audience”
- Slide headline rewrite: “Know Your Audience to Drive Results”
Step 3: Simplify Your Text Content
While blog posts are text-heavy, slides shouldn’t be. Aim for no more than 3-5 bullet points per slide and keep text concise. Use your blog’s core ideas but edit ruthlessly for brevity. Remember, PowerPoint presentations are meant to complement a speaker or provide a quick visual summary—not be read like an essay.
Comparison:
- Blog Post Version (Full Detail):
“The key to a successful marketing strategy lies in understanding your customers’ pain points, needs, and preferences. By using audience insights, you can tailor campaigns to engage more effectively.”
- Slide Version (Condensed):
Understand Your Audience
- Identify pain points
- Personalize campaigns
- Engage effectively
Step 4: Include Eye-Catching Visuals
The beauty of PowerPoint lies in its ability to visualize content. Choose high-quality images, charts, or graphics that align with your blog post’s tone and content. If your blog discusses a statistic, turn it into an engaging chart. If you’ve described a concept in text, display it as an infographic.
Ideas for Visuals:
- Use free tools like Canva to create simple custom graphics for your slides.
- Add icons for quick visual impact (e.g., 📊 for data or 💡 for tips).
- Break down data-heavy parts of your blog by designing pie charts or graphs.
Step 5: Choose a Cohesive Layout and Design
Your presentation doesn’t just need to be informational—it should also reflect your brand’s professionalism. Consistent design elements such as colors and fonts are essential to making your PowerPoint visually cohesive.
Quick Tips for Design:
- Color palettes: Align colors with your branding. Tools like Adobe Color or Coolors can help you curate palettes with ease.
- Font style: Use easy-to-read fonts. Combine a bold sans-serif for headlines and a clean serif for body text.
- Spacing: Keep plenty of white space in your presentation. Crowded slides overwhelm viewers.
Step 6: Include Actionable Examples
If your blog is instructional, include real-world examples or case studies in your presentation. Use visuals to amplify these examples, showing rather than telling. Did your blog mention best practices? Translate those into actionable tips on specific slides.
Example:
Blog advice for effective Instagram ad copy may become “3 Quick Writing Examples for High Conversions” in your slides with visual side-by-side comparisons.
Step 7: Hook Them With a Strong Closing Slide
Wrap up your PowerPoint presentation the same way you wrapped up your blog post—with a call-to-action (CTA). Whether it’s directing viewers to visit your website, complete a demo, or join your email list, your last slide should guide your audience toward taking the next step.
Example CTAs:
- “Download the free checklist at [website link]”
- “Visit our website to learn more!”
- “Sign up for our newsletter and get exclusive tips.”
Bonus Tips for Marketers
Leverage Your Slides for Content Marketing
Once your PowerPoint is ready, don’t stop there! Consider uploading it to LinkedIn SlideShare, embedding it in blog updates, or sharing individual slides as teasers on social media platforms. PowerPoints are an excellent way to drive attention and reach a wider audience across different channels.
Test and Tweak for Each Platform
Adjust your presentation slightly depending on where it will be shared. A webinar presentation’s tone, for example, may differ from a more formal sales pitch or a LinkedIn post.
Combine Your Assets
Explore turning your blog-to-PowerPoint transformation into a bundled content campaign. Pair slides with email-marketing efforts, gated downloads, or evergreen video series.
Make Every Blog Post Work Harder
Repurposing blog posts into PowerPoints is one of the smartest ways to stretch your content creation efforts, giving your work a wider reach and added appeal. Whether you’re running a webinar, pitching to prospective clients, or sharing visuals on LinkedIn, presentations can bring in new opportunities for engagement and conversions.
Why stop there? Imagine the time you’d save if tools could automate parts of this repurposing process. Vary Content offers advanced AI features that help you convert a blog post into PPTs with one click. Try it free today.